Every time you kit up, every time you replace those worn grips, every time you invest in proper protection – you're not just buying gear. You're investing in your riding. And now, with the launch of Club Dirt Store, those investments start paying you back.
We've heard you. You're out there every weekend, pushing limits, replacing worn components, upgrading your setup. You're dedicated to this sport, and frankly, that dedication deserves recognition. That's exactly why we've created Club Dirt Store – a loyalty programme designed specifically for riders who live and breathe motocross.
Whether you're a seasoned racer running through multiple sets of motocross boots each season or a weekend warrior gradually building the perfect kit, Club Dirt Store transforms every purchase into progress towards your next upgrade. Let's dig into what makes this programme an absolute game-changer for the UK motocross community.
How Club Dirt Store Works: Simple, Straightforward, Rewarding
Here's the beautiful part – there's no complicated points system to decipher, no confusing tiers to navigate. Club Dirt Store operates on a principle we can all get behind: the more you ride (and inevitably, the more gear you need), the more you save.
Every pound you spend at Dirt Store earns you points. These aren't token gestures or pittance rewards – we're talking real, tangible savings that accumulate quickly when you're actively riding. Buy a new motocross helmet and you're banking points. Replace your graphics kits for the new season? More points. Stock up on motocross oil and chemicals for those crucial maintenance sessions? You're building your rewards balance.
The redemption process is equally straightforward. Once you've accumulated points, you can apply them directly to your next purchase, reducing the sting of those necessary but sometimes expensive upgrades. It's loyalty rewards without the headache – designed by riders, for riders.
Benefits That Actually Matter to Riders
We've built Club Dirt Store around what genuinely matters to you. This isn't about gimmicks or superficial perks – it's about recognising the reality of motocross ownership and making it more sustainable for dedicated riders.
First up: exclusive early access to new product launches. When the latest motocross jerseys and pants drop from your favourite brands, Club members get first dibs. In a sport where having the right gear at the right time can mean the difference between competing and spectating, that early access is invaluable.
Members also receive special pricing on selected items throughout the year. These aren't token discounts on products nobody wants – we're talking genuine savings on premium gear from the brands you trust. Combine these member prices with your accumulated points, and you're looking at serious value on those big-ticket purchases.
Perhaps most importantly, Club Dirt Store members get priority customer service. When you've got a race coming up and need a specific part or piece of protective gear, you're moved to the front of the queue. Your questions get answered first, your orders get processed with priority, and if there's ever an issue, you're looked after immediately.
Built for the UK Riding Community
We've designed this programme with British riders in mind – because we are British riders. We understand the unique challenges of riding in the UK, from managing gear through unpredictable weather to juggling the costs of maintaining multiple bikes or supporting young riders coming through.
For families supporting the next generation of talent, Club Dirt Store becomes particularly valuable. Those kids' youth motocross gear purchases – the boots they outgrow every season, the protective equipment that needs regular replacement – all contribute to your points balance. It's a recognition that supporting youth riders is as much a financial commitment as a time commitment.
Track day regulars will find Club Dirt Store equally beneficial. When you're riding frequently, you burn through consumables – grips, brake pads, chain lube, air filters. These necessary purchases might seem small individually, but they add up quickly over a season. With Club Dirt Store, those routine maintenance purchases transform into savings on your next major upgrade.
Why Now Is the Perfect Time to Join
With the new season approaching, there's never been a better moment to join Club Dirt Store. Whether you're planning a complete gear refresh, considering a bike upgrade, or simply maintaining your current setup, every purchase you make now starts building your rewards immediately.
Spring represents peak spending time for most riders – new season graphics, fresh gear, pre-season maintenance and upgrades. By joining Club Dirt Store now, all of those essential purchases work double duty: keeping you race-ready whilst simultaneously building rewards for later in the season when you might need replacement parts or upgrades.
The sign-up process takes minutes, and membership is completely free. There are no catches, no hidden fees, no complicated requirements. Just straightforward rewards for being the dedicated rider you already are.
Your Riding, Rewarded
Club Dirt Store isn't about changing how you shop or what you buy – it's about recognising and rewarding your commitment to motocross. Every piece of gear you need, every maintenance item you purchase, every upgrade you make now contributes to your next save.
This is loyalty rewards done right for the motocross community. No nonsense, no complications, just genuine value for genuine riders. Your passion for riding now pays dividends, quite literally.
Ready to start earning? Join Club Dirt Store today and transform every purchase into progress. Because in motocross, dedication deserves recognition – and now, it gets rewarded too.